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Marketing Automation

Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
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White Paper Published By: Arm Treasure Data     Published Date: Oct 17, 2018
What does it take to succeed in today’s hypercompetitive and hyperconnected digital economy? Keep reading to find out.
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arm treasure data, treasure data, customer data, data insights, customer intelligence
    
Arm Treasure Data
White Paper Published By: LogMeIn     Published Date: May 18, 2018
This free guide need examines three seismic forces rocking the customer engagement landscape.
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logmein, boldchat, customer engagement, customer interaction, self service consumers
    
LogMeIn
White Paper Published By: Globality     Published Date: Apr 05, 2018
Marketers have to look beyond an agency of record to find external partners with specialised capabilities that can help deliver value to their company. However, finding and vetting these new kinds of partners are significant challenges.
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globality, marketing, marketing consultant, marketing agencies, ad agencie
    
Globality
White Paper Published By: LogMeIn     Published Date: Mar 01, 2018
When you decide the time is right for your brand to join the bot revolution, you’ll know exactly which elements will help create a bot that your users will love to engage with.
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logmein, boldchat, chatbot, user experience, customer experience
    
LogMeIn
Free Offer Published By: MaritzCX     Published Date: Feb 02, 2018
This e-book presents results alongside an argument that action/behavior metrics are the best measures to help companies drive real action and lasting change. By downloading this eBook, you give MaritzCX and its partners permission to contact you for marketing and promotional purposes.
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martizcx, customer service, customer intelligence, monitoring, best practices
    
MaritzCX
White Paper Published By: Radius     Published Date: Jul 24, 2017
We’ve seen Omnichannel Marketing in action across a wide range of companies and we’re convinced that marketing teams need to move to a customer-centric model. In this eBook, we’ll help you do exactly that.
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radius, omnichannel, customer data, unified customer, b2b marketing
    
Radius
White Paper Published By: Radius     Published Date: Jul 24, 2017
To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.
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radius, sales op, marketing op, revenue growth, marketing operations
    
Radius
White Paper Published By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
Tags : 
marketo, account based marketing, abm, lead generation, target accounts
    
Marketo
White Paper Published By: Marketo     Published Date: Mar 16, 2017
Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
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marketo, revenue management, lead management, lead generation, sales pipeline
    
Marketo
White Paper Published By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
Tags : 
programmatic, digital advertising, audience data, adtech buying, marketing automation
    
Dun & Bradstreet
Free Offer Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
Tags : 
programmatic, digital advertising, b2b marketing, marketing data, marketing automation
    
Dun & Bradstreet
White Paper Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
Tags : 
digital marketing, b2b marketing, programmatic, customer data, marketing intelligence
    
Dun & Bradstreet
White Paper Published By: Crimson Hexagon     Published Date: Oct 11, 2016
This guide will help you learn the fundamentals of social media analytics and how you can apply it to your organization to make smarter, more data-backed decisions.
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crimson hexagon, social media analytics, social media management, smm, social data
    
Crimson Hexagon
White Paper Published By: Blue Valley Telemarketing     Published Date: May 13, 2016
This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.
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content marketing, marketing strategy, distribution channel, roi, marketing automation
    
Blue Valley Telemarketing
White Paper Published By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
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pegasystems, digital transformation, analytics, mobile marketing, social media
    
Pegasystems
Webinar Published By: Cisco     Published Date: Mar 07, 2016
Find out how the Internet of Things (IoT) is changing manufacturing.
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iot, plant networks, connected factory, reducing costs, quality management
    
Cisco
Webinar Published By: Cisco     Published Date: Mar 01, 2016
View this webcast series to learn the value of the Internet of Things (IoT).
Tags : 
internet of things, iot, automation, cisco, manufacturing management
    
Cisco
White Paper Published By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
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wayin, social media marketing, real time marketing, branding, consumers
    
Wayin
White Paper Published By: Shareablee     Published Date: Dec 04, 2015
In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.
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shareablee, social media, social media growth, facebook, instragram
    
Shareablee
White Paper Published By: Blue Valley Telemarketing     Published Date: Dec 04, 2015
Learn how telemarketing places quality content in the hands of qualified decision makers in real time.
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blue valley, blue valley telemarketing, telemarketing, content marketing, content management
    
Blue Valley Telemarketing
White Paper Published By: Conversica     Published Date: Nov 10, 2015
In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.
Tags : 
conversica, leads, lead generation, lead data, customer satisfaction
    
Conversica
White Paper Published By: Conversica     Published Date: Nov 10, 2015
In this whitepaper you will learn how artificial intelligence can automatically interpret and respond to emails from leads.
Tags : 
conversica, sales leads, leads, lead nurturing, intelligence
    
Conversica
White Paper Published By: Conversica     Published Date: Nov 10, 2015
In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.
Tags : 
conversica, sales pipeline, sales opportunity, leads, lead nurturing
    
Conversica
White Paper Published By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : 
conversica, leads, sales leads, lead response, communication
    
Conversica
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
You have to think holistically with a full funnel solution that can deliver content, drive real results and offer mutual value to your business and to customers at the same time.
Tags : 
linkedin, marketing funnel, content management, content strategy, customer engagement
    
TheMarketingScope
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